Introducing ‘Club de Locos’, a food & wine club with a difference.
Our customers don’t need another wine club, to clog the inbox with inane offers.
Otherness – our name says it all: our customers have come to expect a different approach in our sales and marketing just as we have developed a different model in the collaborative nature of our winemaking.
Joining the Otherness Club de Locos is free. Why Join?
- Free Shipping on 12 bottles of wine.
- First access to new releases
- Early access to events
- Seasonal offers
- Did we say it’s Free to join?
The staff at Otherness will strive to celebrate the essential beauty in a madness that allows us to live our lives searching for truth, goodness and beauty.
Simply register your details below and become part of the ‘Club de locos’
Become a Member
WHAT IS CLUB DE LOCOS?
Our wine club has fallen prey to the influence of painter and social activist artist Benito Quinquela Martin. Quinquela lived in the heart of the portside Barrios of La Boca, Buenos Aires and was well known for depicting the tough life in the Barrios in his art (1890 – 1977) and dedicated himself to the cultural development and health of his impoverished community.
In 1948, a well-known poet visited Quinquela and presented him with a playful gift, a rusty bent screw, saying “here master, in case you need it”. This inspired Quinquela to establish ‘The Order of the Screw’, colloquially known as Club de Locos or Club of the Crazies. Quinquela promoted the idea that the essential ‘madness’ inside of certain people made those people indispensable to a world that often lacks hope, and it was these individuals that earnt the honour of become a member of the club. Membership in the Order of the Screw became a coveted trophy in Argentina and beyond, with even Charlie Chaplain becoming a notable honouree.
Joining the Otherness Club de Locos is free. As stated in the statutes of Quinquela’s order, ‘Anyone can be a candidate; not everyone deserves to be declared insane’. The staff at Otherness will strive to celebrate and cultivate the essential madness that allows us to live our lives searching for truth, goodness and beauty.
Our wines are good. Made by some of the best winemakers we know. But expect a different experience than just purchasing delicious bottles. Joining the Otherness family is to enter a world of ‘beautiful crazy’ where you will have first access to events that celebrate the world of wine, seasonal cuisine featuring regional produce that takes inspiration from around the globe and more.
Benito Quinquela Martin